Our story

Cherished, by design.

Cherise is born from two words, cherished and desire. Here is where we come from, and where we are going.

The Cherise state of mind

Own your skin.
All of it.

Your tone is not a "before". Your texture is not a flaw. At Cherise we start from a simple truth: you are already the standard. Skincare is not here to fix you. It is here to celebrate you.

Every tone, every type, women and men. Naturally beautiful, impossible to copy, and glowing like you know it. That is the energy we bottle.

Cherished. Desired. You.

Start with your skin
Woman with deep melanin-rich skin applying powder, radiant and confident
glowing
Man applying moisturizer, calm and confident
confident
Woman with curly hair smiling, holding a toner bottle
unique
Woman with radiant skin applying glow oil
desired
Young woman with natural afro hair, serene and naturally beautiful
cherished
White Cherise beauty boxes with satin ribbon, closed and open views with the cherise logo

The Cherise box

Unboxing that feels like a gift to yourself

Every Cherise box is packed like it matters, because it does. Inside, you will find more than skincare:

  • Your matched productsSelected by your analysis, for your skin and your season
  • Beauty accessoriesA gold facial roller, linen pouch and applicator to make ritual a pleasure
  • Your ritual guideMorning and evening, step by step, written for you

Editions come in seasonal and complexion designs, from blush spring to deep winter plum.

Why we exist

Your skin is your kingdom

Cherise exists for one reason: so you celebrate your own skin instead of trying to resemble anyone else. We are fully dedicated to skincare, nothing else, and we take that seriously.

Our goal is your glow. The right products for your lifestyle, your weather, your budget and your skin concerns. We listen to your feedback at every step and refine your routine as your life changes. Cherise understands your skin, and above all, helps you understand it yourself.

And because life happens, the Cherise app brings you tips and content to rebalance your routine around what you are living right now: stress, short nights, travel, a new season.

"Everyone deserves skincare that knows them, not a shelf that guesses."

Beatrice Tiomela, Founder

Where we're going

  1. AI skin analysis & skincare

    Free analysis, weekly tracking plans, and products delivered to your door.

  2. The Cherise app

    Scan your face, track real progress, and keep every product safe for your routine.

  3. Worldwide expansion

    Bringing Cherise to more cities, climates and countries.

A couple in matching cream Cherise sets relaxing together outdoors Every skin, seen

Cherished, together

For her. For him.
For every skin.

Skincare was never meant to be a members-only club. Melanin-rich or fair, oily or sensitive, women and men, Cherise reads your skin as it is and celebrates it.

Because feeling cherished isn't a look. It's how you carry your own skin.

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What we believe

Three promises

Honesty first

We recommend what your skin needs, not what's most expensive. If the answer is "just sunscreen and patience," we'll say so.

Every skin, seen

Melanin-rich, fair, sensitive, oily. Women and men. Our analysis and our shelf are built for all of it, without exception.

Climate-real advice

A routine that works in humid Douala fails in dry Garoua. Weather is a first-class input in everything we recommend.

Come as you are.
Leave glowing.

Your first skin analysis is free. No account, no card, just two honest minutes.

Start my free analysis